MSUglobal's Strategy & Advisory Services division hosts a session for MSU staff and faculty on Online and Internet Marketing Tactics featuring Keith Bourne from Adaptive Campus

Read Jerry Rhead's contribution to the article Without Class Limits in The Big Green Magazine

MSU co-hosts the 2nd International Forum on Online Education: International Trends in Technology and Education

MSUglobal organizes and hosts a series of 3 national webcasts on the How-To's of International Degree and Continuing Education Programs- part of UCEA International Committee.

 

See Jerry Rhead's presenation at the 92nd Annual UCEA Conference on the Blended Mentored Learning Community Model

See Dr. Geith’s presentation on Interpreting Quality Online Learning: Perspectives and Assumptions delivered at the first forum of the China Continuing Education Association (CCEA) and University Continuing Education Association (UCEA)

About S.A.S.
MSU Global leads the university’s development of innovative entrepreneurial learning ventures both domestically and internationally. All successful projects have a common starting point – strategy and advisory services.

Strategy and Advisory Services offers three distinct levels of service:

Self-help Support
For the “do-it-yourself” client, MSU Global offers resources, tools and templates that will help guide the client as they develop their program concept.

• Access the nationally recognized Business Planning and Cost Model [View as PDF]
• Planning an international program? Access the Global Program Initiatives Planning Model [PDF]
• Understand the potential market better through the Audience Identification Mapping Tool [PDF]
• Market courses through MSU’s Online and Continuing Education website. Learn how or visit the site.
• Discover how to market a program on Petersons.com

Concept Advising
Have a new continuing education or program idea – and would like to get feedback? As part of MSU Global’s Concept Advising we:

• Provide initial free consulting to assess the concept, goals and project needs
• Provide advice and consultation regarding:
  • Feasibility of concept
    
  • Development of a comprehensive product suite
    
  • Business Planning
    
  • Funding
    
  • Policy Considerations
    
  • Marketing
    
  • Sales
    
  • Non-Credit Registration System (NTS)
    
  • Client Service
    
  • E-commerce
    
• Share tools and templates
  
• Coordinate linkages to Virtual University Design and Technology (vuDAT); University Relations; International Studies and Programs (ISP); Office of Graduate Studies and other university and external resources as needed.
  
• Provide membership in the College Program Coordinators Council made up of MSU colleagues offering innovative programming and providing an opportunity to share best practices
  
• Discover how to market a program on Petersons.com
  

Services Consulting
Have a new business or program idea – and need help getting it launched? You can benefit from the entire set of services at the concept advising stage, and you can purchase our expanded services where you may not have the time or expertise to carry-out the key research and strategy components to help insure a successful program.

MSU Global will work with you to develop a Service Level Agreement (SLA) outlining services to be performed, deliverables, timelines and cost.

• Typical expanded services include:
  
• Market Research and Opportunity Analysis
  
• Audience Identification Mapping
  
• Development of 3-5 year business plan
  
• Development of marketing and communications plan
  
• Development of client services plan
  
• E-commerce sales and fulfillment

To get started today simply e-mail Jerry Rhead, Director of Strategy and Advisory Services at rhead@msu.edu to arrange an introductory meeting.

Academic and Professional Programs

Today, MSU has over 10,000 enrollments in 29 degree and certificate programs, placing it in the top three in online learning among America’s Big Ten Universities according to our internal benchmarking study.

• Online non-credit programs
• Online credit programs
• You can also visit the MSU Online and Continuing Education website for more information on online programs

Nationally Recognized Models

Many of our models have been recognized as effective practices by the national Sloan Consortia. Click on the models below to see the write-up on the Sloan web site.

• Event-Centered, Online-Supported Delivery Model
• Personal/Professional Development Center Model
• Instructor-Led Cohort Model for Corporate Online Learning
• Business Planning and Costing Model (view as PDF)

• Activity-Based Costing Model